Supremely helpful strategies and content.

Writing content and copy at a typewriter

Content Marketing Strategy

Grow and engage your audience with a powerful content marketing strategy.  I’ll help you engage the right people with the right messages across the customer journey.

Content and Copywriting

Influence what your target audience think, feel and do, to help them achieve their goals. I create content that truly connects, powered by real human insight.

Learning and Development

Give your learners helpful, empowering resources that meet their needs, challenges and ambitions. I develop learning experiences and resources for marketers that drive performance. 

  • "Truly amazing. Sarah has a deep and solid grasp of all aspects of the marketing mix and crafts content that is stimulating and impactful. She is also great to work with - responsive, innovative and fun."

    Rob Hancock, Nazare Marketing Performance Director

  • "Sarah’s SEO copywriting contributed to driving increased traffic to the website and helping people find the information and support they need. It was an absolute pleasure working with Sarah, a talented, reliable copywriter whose flexible and professional approach is an invaluable contribution to any team."

    Emer McCourt, Guide Dogs Senior SEO Content Strategist

  • "Sarah gave invaluable guidance to develop our brand positioning, tone of voice, and content plan. After implementing the changes, we saw a substantial increase in website traffic and sales. Sarah's expertise and friendly and very helpful advice was just what we needed."

    Millie Jaspert, Spark Bubble Founder

The Content Carpenter is led by Sarah Jones. With over 20 years experience working in Marketing, L&D, and Consulting, I love joining the dots between these disciplines to spark fresh and effective ideas for clients.

Client stories

Nazare
Nazare

Marketing capabilities: Marketing capability framework, learning resources and performance support materials for a global life sciences firm.

Guide Dogs
Guide Dogs

Copywriting: Trusted and accessible information pages on eye conditions and technology for Guide Dogs.

Spark Bubble
Spark Bubble

Content Marketing Strategy: Brand positioning, tone of voice and content strategy for start-up retailer Spark Bubble.